Something Like A Showroom: Black Friday Capsule Collections
This passed weekend we hosted our 4th showroom event. Our ‘Black’ Friday Campaign connected in a way that highlighted more than just new merchandise but it promoted our culture and some of the brand’s core values: independence, creativity, networking and cooperative economics. Not only did we cut through with promo but this was our best selling capsule collection this year. In fact, we feel like we underserved our core supporters so we’ll be restocking pieces from ‘A Black Capsule Collection’ really soon. Until then enjoy a few shots from the showroom.